Monday, July 6, 2015

The Psychology of Blue

Colors have hidden meanings. The color blue is no different. Whether you're using the color blue to decorate your home, or you're using it within your business for marketing or design, it's important to understand the hidden meaning and language you are going to portray.

Blue is the Color of Trust and Confidence

Blue evokes feelings of trust - it is as dependable as the sky. Use it if you want to portray a feeling of honesty and trust. It's impossible to look at the color blue and not feel secure - the sky is dependable - and it is blue. Additionally, blue is the color of confidence, responsibility, and reliability. People look at the color blue and feel secure - they feel as if the source is trustworthy and reliable.

Blue is Calming and Therapeutic

Blue also evokes feelings of calm and tranquility. Fear tends to melt away as you look into a piece of blue art, or stare into the sky. In fact, medically speaking, the color blue slows a person's heart rate and also reduces appetite. For this reason, the color blue is often used as a relaxant. Many people meditate with the color blue as an aid. Yves Klein blue is an exceptionally relaxing meditative aid. Gazing into the iconic color feels as if you've stepped into a world of peace, tranquility, and freedom.

Blue is the Most Popular Color

Blue is the world's most liked color. The sky is blue and the ocean is blue - two of the world's most predominant colors. If you're using blue as a color in your business or in your home, you can rest assured it will be well-liked and well-received. This is because blue offers us a glimpse into the infinite - into space - and in doing so, it provides us with a calm and a peace.

Friday, June 26, 2015

The Meaning Behind the Color Blue

Color has meaning. Each shade represents and evokes a different feeling in each person. When an artist paints in color, they purposefully use different colors to create a certain feeling in the viewer. Some artists focus entirely on one color. One such artist is Yves Klein, who spent a large amount of his career creating and painting using his iconic International Klein Blue. Let’s take a moment to delve into the world of color and learn the hidden meaning of the color blue. 

The Emotion of Blue

Blue is a special color. The sky is painted in shades of violet-infused blue, while the ocean roils with green-tinged indigo. Blue invokes many emotions. It offers a feeling of openness and expansiveness, mirroring the depths of the sky. Here are a few other things to note about this beautiful color:

  • Calming: Blue offers a calming effect, bringing to mind the soft rush of the ocean on the beach, or the vastness of the sky. In fact, blue reduces appetite and lowers heart rates, making it an excellent meditative color.
  • Introspective: Invoking thoughts of openness and expansiveness, blue offers us the ability to look inward, and nurtures soothing, caring, and compassionate thoughts and actions.
  • Tranquil: Despite the ocean’s violent nature, blue is a tranquil, calming color. Often used in spa atmospheres, blue allows people to think and calm their emotions and thoughts.

Blue and Meditation

Because of its calming qualities, blue is a perfect aid for meditation. Evoking images of a calm, contemplative sky, blue offers us a glimpse into the vastness of space and the depths of the ocean. Using blue as a meditative aid allows people to clear their mind and focus on more tranquil, open thoughts. Blue offers us a glimpse into a more tranquil environment, calms our spirit, slows our heart rate, and allows our mind to rest.